Hatch Apps Investor Profile: Morgan Stanley

Param Jaggi
March 16, 2021

About Morgan Stanley

Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.

About Morgan Stanley Multicultural Innovation Lab (MCIL)

The Multicultural Innovation Lab is an intensive five-month accelerator designed to help further develop and scale startups, culminating in a Demo Day and showcase presentation to the investor community. Morgan Stanley launched the MCIL in 2017 in order to address inequities in funding of multicultural and women-led startups, which our research shows totals more than a trillion dollars.

The Context

Hatch Apps participated in the second cohort of the Morgan Stanley Multicultural Innovation Lab (MCIL). Morgan Stanley invested $200,000 in the company as part of the program, which also includes content, connection and community. Alice Vilma, Managing Director at Morgan Stanley, is a Board Observer at Hatch Apps.

Our Experience Working with Morgan Stanley

The first thing that stood out was the level of sophistication that Morgan Stanley brought to the table. From the upfront due diligence process, we were forced to “level up” as a business. We went from a chaotic startup to having a more structured approach to our day-to-day operations. This was especially true for building a detailed “Data Room” (i.e. a cloud storage of all company documents: cap table, financials, incorporation certificates, customer contracts, etc.) for the first time to collaborate on the investment with the Morgan Stanley team.

Through the Multicultural Innovation Lab (MCIL), we got to work with a dedicated team which has given the process a personal touch. This team has helped us with market research, pricing, product packaging, brand positioning, and more.

The individuals at Morgan Stanley have become an extension of our team. We’ve been extremely impressed by how open and transparent the work communication has been. Additionally, we conduct quarterly update calls with the Morgan Stanley team to make sure we cover financials, forecasts, product strategy, team updates, and more. Although it’s not a formal board meeting, it allows us to be honest with how the business is progressing.

Overall being backed by Morgan Stanley has guided us onto a new trajectory as a business. On top of the capital investment, we get the personal care and attention from a dedicated team which has been invaluable.

I highly recommend working with them if you get the opportunity.


Thank you to Winsie Lau for working with Hatch Apps to give input to this article.