An introduction to our mission to make software development accessible to all.
We started Hatch Apps 7 years ago with a big mission: To make software development accessible to all.
Today, I'm excited to introduce Hatch Apps. We're a no-code platform for teams to build mobile apps, APIs, databases, and more. We help companies save time and money on their software development by putting them in full control. Our vision is to democratize every part of the software development stack to ultimately build the go-to place for custom software.
If I'm being honest, it's been a windy road to get here.
The story of Hatch Apps started in late 2014. I dropped out of Vanderbilt University and was supporting myself by building websites and apps for companies. With every new client I worked with, I realized 3 things:
The original idea of Hatch Apps was to solve these 3 core insights: Build an AI that would replicate the step-by-step process that developers take manually and make the whole thing one transparent price.
In late 2015 after exiting from my first company, I teamed up with my co-founder Amelia Friedman to start Hatch Apps. We got off to the races and felt a lot of momentum. Hundreds of users and potential customers started reaching out about their software development goals. Although we felt the pull of the market, we couldn't crack the code on the product or pricing. The cloud automation, mobile frameworks, and AI methodologies simply didn't exist to build the original vision for Hatch Apps. We made compromises based on the current state of technology and ultimately released a template-based mobile app builder. After that, we tried every pricing model imaginable: free, $99 / month, $199 / month, $499 / month, $12,000 / year, and the list goes on.
After years in development, we hadn't even scratched the surface on the 3 core insights we started with.
In late 2019, we closed a $2.4 million seed round from investors like Morgan Stanley, Revolution Rise of the Rest, AVG Funds, January ventures, and several angel investors. After that, the real work started.
We quietly started building our future no-code platform, chipping away at each part of the development stack. We came up with new ways to build app components, automated app generation and deployment in the cloud, and figured out how to make everything self-service. During those years, we nearly ran out of money several times while balancing customizations for existing customers with building the long term vision for the platform. We onboarded over 200 customers to a product and methodology we didn't think was optimal. Many of our buyers would convey a similar sentiment that kept us going: No-code is on it's way to disrupting the entire tech stack and we have an opportunity to power that revolution.
Which brings me to today. We've launched the new Hatch Apps platform that is a single comprehensive experience for customers to leverage the power of no-code. We provide a handful of no-code products out of the box, a marketplace of partners and vendors, and deals to popular software services. It's all self-service, collaborative, and extremely powerful.
We have 2 core no-code products that are available for customers in the platform today:
So why use Hatch Apps?
We have 3 key product tenants that have informed every part of the platform.
What Apple did for computers. What Figma did for design. Hatch Apps will do for software development.
7 years later, today is day 1.